Eye patches are having a moment. Not a quiet, behind-closed-doors moment. A streets of Paris, front row at fashion week, restaurant patio on a Saturday kind of moment.

So let’s talk about beauty standards, trends, and why the grass is always greener on the other side.

“The word fjör, in Icelandic, itself means life, vitality and merriment, so it gives that foundational essence. But the depth lies in bringing something truly breakthrough to life in a way that reflects that Nordic sensibility: understated, where the product speaks for itself and doesn’t need to be pretentious.”

Growing up between different cultures allowed me to value my roots. As a proud Slavic woman, I’ve always admired women like Irina Shayk and Barbara Palvin, not only for their beauty but for the quiet confidence they carry.